Bloggie Studio

Boogie Studio had the chance to work with Sid Lee on this new fabulous Adidas ad.

It’s a familiar place, the Star Wars Mos Eisley Cantina where Luke and Obie-Wan Kenobi negotiated the terms of Han Solo taking them to a galaxy far, far away in his beloved Millennium Falcon. This is the Adidas 2010 version of that scene and it has a couple of twists.

Watch as the old Star Wars crew get together with some new faces to enjoy the 2010 FIFA World Cup.

Some of the people in this cantina include Daft Punk, Snoop Dogg, David Beckham, Noel Galagher, Ian Brown, Franz Beckenbauer, Ciara, DJ Neil Armstrong, and a very funny appearance by Jay Baruchel, who puts to rest the debate over who shot first, once and for all!

This clever Adidas ad’s sound design was remixed at Boogie Studio in Montreal. Denis-Eric Pednault and Andres Norambuena, two-master pioneers of studio sound design and mixing, did the mixing for this ad.

The unique film was created as a result of a close partnership with Lucasfilm Ltd., who granted Adidas use of their film for this special execution.

The campaign will launch on TV in UK and the US on June 12th. The full-length two-minute version is available online here.

Please tell us what you think in the comments:

Yes, ladies and gentlemen, once again…

Boogie Studio had the chance to work with Sid Lee for this new fabulous Adidas ad.
We were able to get our hands on the original Star Wars retro sounds, thanks to “LucasFilm”.
Original dialogues of the cantina scene and general Star Wars SFX.

We mixed, remixed and remixed some more

Check out older Adidas spots on our blog.

Boogie Studio has collaborated with Sid Lee to create this teaser for the upcoming release of the new Adidas Originals 2010 Star Wars Collection.

Watch as an array of celebrities including Snoop Dogg, David Beckham, Daft Punk and Neil Armstrong gather to party with Lord Vader and get down to the hot new remix of the Imperial March. The collection itself will feature many Star Wars themed shoes and apparel, some of which are featured in this preview.

This is just the beginning of what is sure to be a great collection and campaign by Adidas. Boogie Studio is proud to have helped to mix the sound design for this ad, and to help kick off this intergalactic campaign.

Will the Dark Side prevail? Stay tuned to the Boogie Blog for more updates.

Watch the clip here: