Posts Tagged ‘Sid Lee’

Sid Lee and Boogie Studio Celebrate Originality With This New Adidas Promo

Saturday, May 29th, 2010

Boogie Studio created the final mix on this new promotional ad by Sid Lee, for the Adidas “Street Where Originality Lives” campaign.

The song mixed in this video is called “Why Can’t There Be Love”, originally by Dee Edwards and remixed by Pilooski.

Boogie worked with the Pilooski version to help create a soundtrack for the people who live in the Adidas originals neighborhood in this commercial. Some of the many celebrities that you will see hanging out in this hood are: Noel Gallagher, Snoop Dogg, and David Beckham, just to name a few.

As the track plays, the people in this street celebrate their originality in many different ways, while sporting many different styles. From day to night the party keeps on going as Adidas remains at the center of the celebration.

How do you celebrate your originality?

Check out the video here and please leave a comment:

Boogie Studio helps to launch A New Hope…Again!

Sunday, January 31st, 2010

Boogie Studio has collaborated with Sid Lee to create this teaser for the upcoming release of the new Adidas Originals 2010 Star Wars Collection.

Watch as an array of celebrities including Snoop Dogg, David Beckham, Daft Punk and Neil Armstrong gather to party with Lord Vader and get down to the hot new remix of the Imperial March. The collection itself will feature many Star Wars themed shoes and apparel, some of which are featured in this preview.

This is just the beginning of what is sure to be a great collection and campaign by Adidas. Boogie Studio is proud to have helped to mix the sound design for this ad, and to help kick off this intergalactic campaign.

Will the Dark Side prevail? Stay tuned to the Boogie Blog for more updates.

Watch the clip here: