Bloggie Studio

Boogie Studio had the chance to work with Sid Lee on this new fabulous Adidas ad.

It’s a familiar place, the Star Wars Mos Eisley Cantina where Luke and Obie-Wan Kenobi negotiated the terms of Han Solo taking them to a galaxy far, far away in his beloved Millennium Falcon. This is the Adidas 2010 version of that scene and it has a couple of twists.

Watch as the old Star Wars crew get together with some new faces to enjoy the 2010 FIFA World Cup.

Some of the people in this cantina include Daft Punk, Snoop Dogg, David Beckham, Noel Galagher, Ian Brown, Franz Beckenbauer, Ciara, DJ Neil Armstrong, and a very funny appearance by Jay Baruchel, who puts to rest the debate over who shot first, once and for all!

This clever Adidas ad’s sound design was remixed at Boogie Studio in Montreal. Denis-Eric Pednault and Andres Norambuena, two-master pioneers of studio sound design and mixing, did the mixing for this ad.

The unique film was created as a result of a close partnership with Lucasfilm Ltd., who granted Adidas use of their film for this special execution.

The campaign will launch on TV in UK and the US on June 12th. The full-length two-minute version is available online here.

Please tell us what you think in the comments:

Boogie Studio created the final mix on this new promotional ad by Sid Lee, for the Adidas “Street Where Originality Lives” campaign.

The song mixed in this video is called “Why Can’t There Be Love”, originally by Dee Edwards and remixed by Pilooski.

Boogie worked with the Pilooski version to help create a soundtrack for the people who live in the Adidas originals neighborhood in this commercial. Some of the many celebrities that you will see hanging out in this hood are: Noel Gallagher, Snoop Dogg, and David Beckham, just to name a few.

As the track plays, the people in this street celebrate their originality in many different ways, while sporting many different styles. From day to night the party keeps on going as Adidas remains at the center of the celebration.

How do you celebrate your originality?

Check out the video here and please leave a comment:

We just found out that the UK television channel Sky 1 has made a parody of the Adidas Original House Party spot we’ve worked on to promote The Simpsons. Go Simpsons….

adidas Originals - Simpsons House Party Parody

Adidas Originals House Party (TV spot) song versions

Here at Boogie Studio (http://www.boogiestudio.com), we’ve had the chance to work on the last Adidas Original campaign. It was a pleasure to team up with Sidlee to remix different versions of the song “Beggin” by Frankie Valli. We thought it could be interesting for everyone to hear the different versions of the song we mixed for the TV spots.

http://www.boogiestudio.com/adidas_original_songs/Beggin_akido_01.mp3
http://www.boogiestudio.com/adidas_original_songs/Beggin_akido_02.mp3
http://www.boogiestudio.com/adidas_original_songs/Beggin_dee_01.mp3
http://www.boogiestudio.com/adidas_original_songs/Beggin_dee_02.mp3
http://www.boogiestudio.com/adidas_original_songs/Beggin_matlaf_01.mp3
http://www.boogiestudio.com/adidas_original_songs/Beggin_seb_01.mp3
http://www.boogiestudio.com/adidas_original_songs/BegginDownTempoRevisedFinal.mp3

If you’re looking for the song in the Poker game video featuring Kevin Garnett and Young Jeezy, here it is!